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Shoppable Social Wall

An AI-powered social commerce platform that transforms user-generated content into shoppable experiences, driving engagement and sales for brands.

My Role:

Project duration:

Lead UX Designer

September 2023 to March 2024

Team

Platform

3 designers, 6 developers

Web & Mobile

Business Impact

(first 6 months of launch)

85%

Faster Content Collection  From 40+ hours to 6 hours per week

3x

Rights Approval Rate  From 15% to 45% approval rate

45%

Increase in Conversions  Social commerce conversion boost

92%

User Satisfaction  Based on post-launch surveys

What Our Users Are Saying

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See It in Action

Explore how brands have brought the Shoppable Social Wall to life on their own sites. Click to experience the product live.

The Problems

Brands increasingly rely on user-generated content (UGC) to drive authenticity and conversions. However, they face key challenges:

Key Pain Points

Manual Content Discovery

Difficulty finding relevant UGC across multiple platforms.

Shoppable Experience Integration

Converting UGC into commerce-ready content often requires heavy developer effort.

Complex Rights Management

Managing creator permissions at scale is time-consuming and inconsistent.

Developer Dependency

Customizing and embedding galleries requires heavy developer involvement.

Goal

Streamline UGC Collection

Automate content discovery and curation processes

Simplify Rights Management

Streamline creator permissions and legal compliance

Enable Easy Customization

Provide flexible layout options for any brand aesthetic

Boost Conversion

Rates

Transform social content into revenue-driving experiences

Discovery & Research

Understanding Market Trends and User Behavior

Brands Side

Is UGC still an effective strategy for driving engagement and conversions? How are brands leveraging UGC to build trust and deliver measurable ROI?

87%

of marketers say video has increased traffic to their website

Source

92%

of marketers say video is an important part of their strategy

Source

90%

of businesses say video marketing has increased brand awareness

Source

Consumers Side

Does UGC still influence consumer buying decisions in a meaningful way? How does authentic peer-created content impact trust and purchase behavior?

70-84%

of consumers across generations say UGC influences their buying choices

Source

90%

of shoppers' purchasing decisions are influenced by user-generated content

Source

92%

of people trust peer reviews and user posts more than advertisements

Source

This validated our hypothesis that authentic social proof is crucial for modern e-commerce success.

Competitive Benchmarking

Understanding the pain points and opportunities in the social commerce ecosystem

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This is a summary. For the detailed competitor analysis, click below.

Key Gaps Identified

Limited Automation for content curation

 Lack of automated rights management

Limited layout customization options

Poor integration with social platforms

Poor Mobile Optimization impacting engagement

Key Insights from Survey and interview

"It's hard to find usable customer content."

We're scared of legal issues with reposting."

"I want to embed a shoppable Instagram gallery without a dev team."

"It takes too much time to moderate UGC manually."

Key Research Findings

Discovery Challenge

Brands want AI-powered content discovery across multiple social platforms

Rights Friction

Streamlined, in-platform rights management is crucial for adoption

Customization Need

Brands require flexible layouts that match their website aesthetic

Target Group

Target Business

Consumer Brands with an Online Presence: Brands that sell products or services online, primarily through their own websites or apps.

Target ICP

CEO, CMO, VP, SVP, CDMO  GM E-commerce, CPO  Head of E-commerce  Digital Marketing Manager  Head of new initiatives  Head of Product

Industries

Fashion-Apparel | BPC  Health & Wellness  Home Decor | Luxury  Consumer electronics  Pet Care  Travel & hospitality

User Personas

Through extensive research and interviews, we identified two primary user types who would benefit most from our solution.

Ananya.png

Ananya

Brand Marketing Manager

Background

5+ years managing social commerce for mid-size fashion brands. Oversees content strategy and conversion optimization.

Goals

  • Increase social commerce conversions rate

  • Reduce time spent on manual content curation

  • Scale UGC campaigns efficiently

  • Increase brand authenticity through UGC

Pain Points

  • Manually finding relevant UGC is time-consuming

  • Limited technical knowledge for implementation

  • Difficulty tracking creator rights permissions

  • Limited layout customization options

Arjun Mehta.png

Arjun Mehta

Content Marketing Manager

Background

3+ years in content marketing for beauty brands. Focuses on UGC campaigns and influencer partnerships.

Goals

  • Needs seamless integration between social content and shopping experiences

  • Streamline UGC collection and Rights approval

  • Improve creator relationship management

  • Launch campaigns faster

Pain Points

  • Overwhelming amount of content to sort through

  • Time-consuming rights negotiation

  • Difficulty tracking content performance

  • No centralized content management

User Journey Mapping

Persona:

Ananya, Brand Marketing Manager – tech-savvy but not a developer. Focused on campaigns, brand consistency, and online sales. Busy and results-driven.

Objective:

Map Ananya’s journey in creating a shoppable social wall to spot pain points, opportunities, and key moments that guide strategy and product roadmap.

Stage

Discover

Curate

Request Rights

Customize

Deploy & Optimize

 

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Actions

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Discovers the platform through ads, blogs, or website content.

Reviews incoming content, approves/rejects posts, applies filters, and manages selections in bulk.

Selects posts, initiates rights requests, tracks approval status, and manages approved assets.

Customizes the wall with drag-and-drop layouts, product tags, brand styles, and multi-device previews.

Deploys the wall via embed/CMS integration, tracks engagement and conversions, and iterates based on performance data.

Thoughts & 

Feelings

Excited and hopeful while seeing content populate, but cautious—wondering if all posts are captured and how best to sort them.”

Overwhelmed by volume and brand-fit decisions, but empowered once the right tools make selection and placement easier.

Feels anxious and lacking control—hopes for quick approval but fears rejection of key posts.

Excited to design a branded experience and tag products, but frustrated when templates or tools limit creativity.

Feels accomplished and relieved after launch, but nervous about performance; becomes data-driven and iterative when measuring ROI.

Pain Points

Hard to differentiate between tools; unclear what makes this platform trustworthy or unique.

Curation feels like a bottleneck—manual review is tedious, hard to spot top posts, and there’s no way to prioritize key influencers.

Requests often disappear into a ‘black hole’—manual outreach is slow, follow-ups are lacking, and there’s no fallback if permission is denied.

Customization is clunky—product tagging is unclear, e-commerce linking requires manual entry, brand flexibility is limited, and previews are slow or misleading.

Embedding is complex, site performance may suffer, and analytics don’t clearly show sales impact.

Opportunities

Highlight real customer stories and showcase shoppable features through interactive demos.

Use smart filtering (AI/manual) to surface the best visuals and keep content relevant and high-quality.

Streamline rights requests with one-tap opt-in, clear messaging, and transparent value for creators.

Drag-and-drop, no-code editor for easy setup.

Accurate live preview across devices.

Apply brand style once, reuse everywhere.

One-click deploys to reduce setup time.  Error-checking & pre-launch simulations for stability.  Integration marketplace for easy platform setup (Shopify, WordPress, etc.).

A complete UGC Platform that helps brands:

Discover

Find relevant UGC across social platforms

Curate

Select and organize best content pieces

Request Rights

Obtain usage permissions from creators

Customize

Design layout and add shopping tags

Deploy

Embed shoppable gallery on website

UX Challenges

Complex Multi-Step Workflow

How do we simplify a 5-step process (discover → curate → request rights → customize → deploy) into an intuitive, guided experience?

Rights Management UX

Creating a seamless experience for requesting and tracking usage rights from thousands of creators across different platforms.

Layout Customization

Providing powerful customization options while maintaining simplicity for non-technical users.

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Design Constraints

  • Technical Limitations (API rate limits, platform restrictions)

  • User Expertise (Non-technical marketers)

  • Time Pressure (Fast campaign launches needed)

  • Budget Considerations (Cost-effective rights acquisition)

Key Design Questions

  • How might we make rights requests feel personal yet scalable?

  • What's the optimal balance between automation and user control?

  • How do we handle edge cases without cluttering the interface?

Designing the Social Wall Creation Flow

Many brands want to showcase user-generated content (UGC) or campaign-driven social media posts on their websites—but they face key challenges:

Problems

  • Complex Setup & Coding Requirements

  • Lack of Customization & Flexibility

  • No Real-Time Preview Before Publishing

  • Disconnected From Product Experience

  • Inconsistent Performance Across Devices

Our Solution

  • Select approved UGC from your media library

  • Customize and preview layouts with drag-and-drop templates

  • Tag products to create shoppable post views

  • One-click publish to platforms like Shopify—no code required

  • Manage walls with responsive design, edit, and version controls

Click here

Open in fullscreen to view the Figma prototype smoothly.

AI-Powered Discovery

  • Auto-fetches content via hashtags & mentions

  • Filters by top engagement metrics

  • AI-powered brand safety moderation

  • Real-time trend & mention tracking

Click here

Open in fullscreen to view the Figma prototype smoothly.

Flexible Layout Options

  • Drag-and-drop editor with grid, masonry & carousel layouts

  • Live preview as you design

  • Fully mobile-responsive

  • One-click embed for instant publishing

Click here

Open in fullscreen to view the Figma prototype smoothly.

Automated Rights Management

  • One-click rights requests with custom messaging

  • Pre-built request templates for quick outreach

  • Automated follow-ups and reminders

  • Tracks legal compliance and approvals

Click here

Open in fullscreen to view the Figma prototype smoothly.

Key Learnings & Next Steps

What Worked

  • Progressive disclosure reduced cognitive load

  • Automated workflows increased efficiency

  • Visual customization tools drove adoption

Challenges

  • Platform API limitations

  • Complex rights negotiation edge cases

  • Balancing power vs. simplicity

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Future Opportunities

  • AI-powered content optimization

  • Advanced analytics dashboard

  • Multi-language creator outreach

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Thank you

© 2025 by Mainul Ahammad.

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